Customer Master Data Management

Core Purpose: Centralized repository for all customer-related information serving as the foundation for all business operations.

Key Features:

• Personal & Company Information: Complete demographic profiles including names, contact details, birth dates, gender, and language preferences
• Multi-tier Classification System: Customer grading levels (sales partners, affiliates, end customers) determining commission rates, pricing access, and system privileges
• Status Management: Automated lifecycle tracking (prospect, active, inactive, locked, deleted) with customizable transition rules
• Multi-address Support: Primary billing address plus unlimited shipping addresses with individual activation controls
• Financial Profile: Payment methods, bank details, credit limits, tax information, and payment terms management

Business Value: Provides 360-degree customer visibility enabling personalized service, targeted marketing, and optimized business processes.